- Market Trends: Observe your competitors’ activities to identify emerging trends and adjust your strategy accordingly.
- Target Audience: Analyze who your competitors are targeting and how they are reaching them.
- Pricing Strategies: Study their pricing models to understand market rates and identify potential opportunities.
- Marketing Tactics: Learn from their marketing campaigns, including messaging, channels, and branding.
- Customer Service Approach: Evaluate how well your competitors handle customer inquiries and complaints.
- Technology Adoption: Assess their use of technology, such as virtual tours, online listing platforms, and CRM systems.
- Property Portfolio: Analyze the types of properties they specialize in and their success rates.
- Client Testimonials: Look for positive reviews and testimonials to understand what clients value.
- Brand Identity: Examine their brand image and messaging to identify areas for improvement.
- Competitive Advantages: Identify their unique selling points and consider how you can differentiate yourself.
